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Pete
Williams is Director of Engineering Processes for
Silicon Valley's Applied Materials, the largest producer
of semi-conductor manufacturing equipment in the world.
Applied's equipment is displayed in the Tech Museum
in San Jose, California, and in the Smithsonian Institute
in Washington, D.C. During our interview, he shared
guidelines for successfully managing people. These
principles, based on trust and respect, have their
origin in God, as shown in Bible stories.
What are your chief responsibilities as Director
of Engineering Processes at Applied?
I am in charge of product development processes and
tools that we use to design and develop our product.
Rather than designing from scratch, we strive to design
from existing information, processes, parts, and modules
that are easy to assemble, test, use and service.
We use 3 dimensional computer aided design tools to
help us develop new products and commercialize them
for the market place. With all that information available,
a product development team can very quickly take a
customer specification (what a customer wants and
needs) and turn it into a product.
What are the main qualities or characteristics
that are required to do well in your job?
Because managers in tech companies and industry are
being required to manage large matrix organizations,
where projects are accomplished in collaborative environments,
there are three principles which are critically important:
- Clearly identified goals and a plan to achieve
them:
- what our customers need;
- how the team can best accomplish the goals.
- A set of values and guidelines -- an agreement
on how the team will work together to get the job
done, which includes:
- trust -- trust that the individuals in the
group believe in what they're doing and that
they're doing the right thing in the right way;
- respect -- respect that people will treat
each other decently and fairly and work harmoniously
together.
- Individuals with strong work ethics who:
- work hard, work aggressively to achieve the
identified goals;
- show their dedication through the quality
of their work.
But even with these standards and guidelines, problems
still arise:
- Not everybody agrees with the goals, so as a
manager, I have to understand each individual's
perspective.
- Not everyone has the same ethics, values, or
guidelines.
- Not each individual contributes at the same level,
which requires sensitivity as a manager.
These three principles are not exclusive to Applied
Materials, nor do they offer a technical solution.
Rather, the ability to manage these three aspects
in a dynamic environment is the key to making any
team, project, or product successful.
You mentioned that problems arise when managing
and working with a variety of people. How have you
used the Bible to help you overcome such challenges
and to work effectively with people?
I use the Bible daily to navigate through my everyday
experiences and challenges. I pray to know that God
is communicating not just to me but to everyone involved.
Specifically, I go back to the three principles as
I pray.
- I start by examining the goals: what are we doing
and why.
Typically goals are defined by human opinion.
But human opinion can be faulty. I have learned
to turn to God and to see what God would have
me do on a daily, weekly, yearly basis. I ask
myself, "How am I understanding God's message
and applying it as a leader in my company? How
am I using what I'm learning from reading the
Bible?" The answers translate into practical
solutions.
There are so many people in the Bible who have
found themselves in challenging situations. They
had good relationships with God and relied on
Him to help them. Their experiences provide a
wide range of solutions to resolve challenges.
God's advice or direction to them was always specific:
he told them where to go, when to leave, what
to do.
- Then I look at the guidelines for behavior and
ethics and compare them to how I'm managing relationships.
Again, the Bible is filled with helpful examples.
Elisha revealed his trust and confidence in God
when Syria was trying to conquer Israel. When the
Syrian army surrounded the city of Dothan, where
Elisha and his servant were staying, Elisha's servant
was afraid. But Elisha comforted him:
Fear not: for they that be with us are more than
they that be with them. And Elisha prayed, and
said, Lord, I pray thee, open his eyes, that he
may see. And the Lord opened the eyes of the young
man; and he saw: and, behold, the mountain was
full of horses and chariots of fire round about
Elisha. (II Kings 6:16-17)
Elisha was confident, even before the battle started,
that God had already solved the problem; it didn't
matter how many Syrians surrounded them. I have
been able to use this same sense of confidence when
working in a competitive environment. Rather than
competing, I trust in God and work for solutions,
knowing that God provides me and the team with the
right solution.
Another example reveals David's compassion. David
had a few opportunities to kill Saul, who was trying
to kill him. But he didn't (I Sam. 24), which taught
Saul a lesson. David set a standard for relationships:
even people who are after you to eliminate you cannot
touch you if you are aligned with God.
In the third example, Jesus lays down the law for
working with people when he answers the lawyer who
was questioning him on what it means to "love
. . . thy neighbour as thyself" (Luke 10:27).
Jesus told the story of the "Good Samaritan"
who took care of a robbed and beaten man even though
the Samaritan did not know him. Jesus's disciples,
for the most part, maintained this same standard
for relationships that Jesus had taught them.
- Lastly, I try to be sensitive to the needs of
individuals, to understand their levels of commitment,
and to work with them where they are.
People have so many things going on in their
lives that are not evident at work. Acknowledging
that they have lives beyond work helps me understand
how they can best serve the team and the company.
Family is important, and if a child or relative
of an employee is sick or needs help, I want to
meet the needs of that employee and enable him
or her to go home and care for that family member.
This, in turn, benefits the company: it creates
good relationships and lasting loyalty and commitment
to the company; it has become an integral and
supportive part of their lives.
Paul was so significant to the lives of the early
Christians. He established a measure or standard
of success for spreading Christianity, traveling
to places where other disciples had never been.
After he helped establish Christian groups, he
continued to play an active management role in
their development. Paul kept tabs on their progress
and was very explicit with the Corinthians and
others about what was right and what was wrong,
how to treat each other and how to treat those
who didn't believe in the same things they did.
He demonstrated a high standard of ethics by managing
individuals and teams with trust, respect, and
compassion.
It sounds like you've had a lot of experience
in dealing with challenges. What qualities have you
developed that have enabled you to meet challenges
with success?
Facing new challenges has been one of the core threads
in my professional development. I have learned not
to be afraid to try new things. I love challenges.
If work were easy, it wouldn't be exciting. I see
overcoming challenges as showing that I've grown.
Overcoming challenges requires a knowledge of oneself.
I don't know everything there is to know, but I trust
that God will give me and everyone else involved all
that we need to know to handle any situation. In the
Bible, Solomon is put into a position where he didn't
feel he was adequate. He understood, through self-knowledge,
that he didn't have everything he needed to be king,
so he asked God for greater wisdom. God recognized
his humility and his sincerity and gave him wisdom
and more than he had explicitly asked for.
Courage is also very important to meet challenges
successfully. It took a lot of courage for Moses to
trust God and lead the children of Israel to freedom.
Moses felt incredibly inadequate. But the demonstrations
of handling his staff as it turned into a serpent
and the transformation of his hand after becoming
leprous strengthened his courage. This same courage
was expressed by the Hebrew boys Daniel, Shadrach,
Meshach, and Abed-nego who faced lions' dens
and fiery furnaces without harm because they obeyed
God. Psalms 34 and 91 speak of courage and attest
to God's care: "The Lord is nigh unto them that
are of a broken heart; and saveth such as be of a
contrite spirit" (Ps. 34:18). Jesus's disciples
demonstrated courage when they were persecuted. I
think Jesus had such trust in God that God's courage
was transparent through him and those around him.
When I get into a situation where I'm a little bit
scared, I look at the people in the Bible and realize
that what I'm dealing with is nothing compared to
what they faced. The end result of knowing yourself,
expressing humility, having courage, and dealing compassionately
with people is success. What I've come to realize
is that God doesn't give people success so that they
can be separate from God. Success is a part of God,
a characteristic of God. We are truly successful only
when we accomplish tasks through God.
That certainly puts success in God's hands. Any
more thoughts on real success?
What's becoming more apparent to me is that the measure
of success rests on how something is accomplished.
Certainly practical results are required, but there
are a lot of different ways to achieve such results.
The best way to achieve a goal is to use the best
means. You can make a product and get it out to the
customer, but the real measure of success is determined
by the answers to these questions:
- What is the condition of the team: do they have
a sense of accomplishment or progress?
- Are they more capable, confident, stronger because
of their efforts - have they grown?
- Is the company better, more financially fit, a
better place to work?
You seem to be touching on ethics. What role do
ethics play in success?
The way that things are accomplished is as important
as the end result. The process hasn't demonstrated
ethical behavior, if the goals are not honest and
sincere, or, for example, if the work of one individual
has unnecessarily carried the weight of the team.
Even though the product has been completed, neither
the team nor the work place is better.
The devil's advocate would say, "So what?
The product is accomplished."
But the problem with that is that there is always
another product to make. The goal of the company is
to grow, to become more profitable and more recognized.
This requires not just a repeat performance but improved
performances. If the objective has not been reached
through sound means and methods, then the company
will not be successful in the long run because success
for a company is built on individual and team successes.
The Babylon of Biblical times was the place to be
for quite some time. But because it was built on a
morally unsound foundation, it fell.
What has been the most important thing you've
learned in your career?
That what people can accomplish isn't limited. Look
at all the fantastic things people have accomplished
in the Bible. They're things people can accomplish
today. 
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